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Post by juthi52943 on Jan 3, 2024 2:28:19 GMT -5
Frame your offerings in this light and suddenly your product or service almost sells itself. Defining a Value Proposition If youre not selling a simple product, it can be difficult to wrap your head—and design your marketing —around a value proposition. Sure, its easy when youre selling a sweet new mop with a no-need-to-wring owner feature, but how about when youre selling a vacation, personal brand or—Yikes. An idea? Thats a tougher nut to crack. Think of your value Job Function Email List proposition as the one thing you stand for If you sell this mop, then you stand for soft hands of not having to wring out a wet mop]. If youre selling a vacation, then youre in for total relaxation because we take care of all the details]. If youre selling a personal brand, then youre looking for an in-the-know friend who will be a One-on-One coach and guide. If youre selling an idea, then youre holding out for an all-in-one solution to someones ailmentspain points]. These are only examples. Different MOPS, different vacations, different personal brands, different ideas will all stand for something different. The key is to stand up for something . Or rather, to stand for one thing . Theres a reason its called a unique, singular value proposition boil it down to just that.
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